Black Friday deals on Apple’s latest devices are typically reserved for the upcoming November sale, but we’ve just spotted a first-time price cut on the all-new Apple Watch 7. Right now, Amazon has the Apple Watch Series 7 on sale for $389.99 (was $399.99). That’s the lowest price we’ve seen for the 41mm smartwatch and the best deal you can find right now.

• See more early Black Friday deals at Amazon

Apple Watch 7 deal

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Apple Watch 7 (41mm, GPS): $399.99 $389.99 at Amazon
Save $10 – Just ahead of Black Friday, Amazon has the all-new Apple Watch 7 on sale for $389.99. That’s the first discount we’ve seen for the 41mm smartwatch, and this deal applies to the Midnight Black sport band color. We typically see price cuts on newer Apple devices during Black Friday proper, so we’d snag today’s discount while you can.

The all-new Apple Watch 7 was unveiled earlier this month and now includes a 70% brighter Always-On display, faster charging, and 20% more screen area, making it easier to use and read. The design also got a refresh with softer and more rounded edges and new sizes of 41mm and 45mm. The Apple Watch 7 still includes all the nifty features of the Series 6 smartwatch, such as blood oxygen monitoring, an ECG app, and activity tracking.

While the $10 discount might not seem like much, deals on brand-new Apple devices are extremely rare and usually reserved for the official Black Friday 2021 sale. Today’s early Black Friday deal applies to the Midnight Black sport band, and as of right now, it’s currently in stock and ready to ship.

More Apple Watch deals

Today’s best Apple Watch dealsReduced PriceApple Watch Gen 3 Series 3…Apple Watch Series 3Walmart$578.97$159.99View DealSee all pricesApple Watch SE GPS, 40mm…Apple Watch SEWalmart$249View DealSee all pricesReduced PriceApple Watch Series 6 (GPS,…Apple Watch 6Amazon$399$349View DealSee all pricesWe check over 250 million products every day for the best prices

Shop more offers with our roundup of the best Apple Watch 7 deals and learn about the upcoming Black Friday Apple Watch deals event.

You can also see our guide to the best Black Friday Apple deals that are happening right now.